While working at AMR Beauty Group, I was responsible for designing weekly campaigns that included a variety of assets, such as website banners, social media posts, and TV displays.

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For this specific campaign promoting the Fanola No Yellow Range, I needed to create a cohesive design across multiple platforms, focusing on an engaging eDM would effectively communicate the product’s features.

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I collaborated with the marketing and design teams to gather product details, then used Photoshop for the theme and product scenes, before structuring the layout in InDesign. After finalising the design, I created the other matching assets and built/distributed the eDM in ActiveCampaign.

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The campaign launched successfully with a consistent visual identity and strong engagement, driving product awareness and sales.

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