In my role with AMR Beauty Group, I designed over a dozen large-scale technical manuals across multiple brands and ranges, which required me to interpret complex information and translate that into legible, simplified booklets, presentations and diagrams.

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In this particular example, my goal was to create a comprehensive guide for Inebrya, outlining hair colouring and maintenance processes while adhering to brand guidelines.

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Whilst collaborating with internal and external stakeholders (like printers), I had creative freedom to retouch photos of products and models, as well as design graphics, fact-sheets, diagrams and infographics, ensuring clarity and consistency for the target audience.

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